Implement Marketing Strategies and Tactics Essay Example for Free

Implement Marketing Strategies and Tactics Essay Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per year, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like – * Male and female population * Age segment that makes up 50% of the Brisbane new and renovated house markets, according to the chamber of commerce * High percentage of young professionals who work in the central Business district. * An average household income of over $130,000. Services marketing- Marketing based on relationship and value. BBQfun will position as a broad assortment, quality, unique outdoor –lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will recognise the value and unique offerings of BBQfun. Manager- BBQfun’s manager looking for security in purchasing and house proud factor in outdoor lifestyle purchasing. Marketing and non-marketing personnel- The success of any marketing activities is equally shared between both external and internal customers group. BBQfun’s basic market need is for quality, fashionable and unique outdoor –lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfun’s many aspects are responsible for this like- advertising personnel, manager, public relations personnel, sales manager, sales team, staff, and supervisors. Objectives of the plan- * Increase sales from $15 millon per year to $20 million per year in the next three years. * Increase our loyalty customers list from 10,000 to 16,000. * Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 12 months’ time. * Continue increase gross profit margins. Roles and responsibilities-BBQfun’s responsibility is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Second, easy to manage long term repayment plans make unique, imported and high quality outdoor-lifestyle affordable to all. Performance measures- it is very important to know the performance measures of the BBQfun’s. There are four main steps for measuring Customers- BBQfun’s excellent staff that is highly skilled and knowledgeable about outdoor lifestyles. High customer loyalty among repeat customers.BBQfun’s great retail space that is bright, functional and efficient. Customers can see the quality of the product as it is displayed in the store. Financial-BBQfun’s advertising budget is set at $250,000 for the year. Continue to finance the easy manage long term repayment. The imported products make up 33% of the assortment. Internal business process- BBQfun wants their products and service meet customer needs so BBQfun try to new dwelling population, shopping patterns requiring easy access and customer car parking counts. Learning and growth-BBQfun has created an outdoor- lifestyle range of retail products that are differentied and superior to competitors. BBQfun provide 3 year guarantee is unique in the market place. BBQfun want to grow their business in the commercial, suburban neighbourhood or urban retail district. BBQfun‘s will do direct mail and local advertising. BBQfun has 15-20 full time staff, plus casuals. Marketing strategies and the resources-A marketing strategy is the foundation of a marketing plan; it integrates an organisation’s marketing objectives, goals, policies and actions.BBQfun’s 3 types of marketing strategies- Defensive strategies- BBQfun’s mission is to provide customers with the most extensive assortment of quality products available in the market. BBQfun continue to finance the easy manage long term repayment plan for customers. Developing strategies-BBQfun’s developing strategy is increase sales from $15 million per year to $20 million pe r year in the next 3 years, increase loyalty customers list from 10,000 to 16,000. Attacking strategies- BBQfun’s customers are mostly aged between 20 to 50, making up 50% of the new and renovated dwelling market. Outdoor lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve goals. Resources -Elements that are utilised to assist the process like- human, information and communication technology, financial and physical. * Human resources relates to the people. BBQfun’s marketing plan and strategy related to the people because this is a outdoor lifestyle retailer company. BBQfun’s customers are male and female and high percentage of young professionals. * Financial- BBQfun’s advertising budget is $250,000 for the year. BBQfun will try to get articles about BBQfun into the BrisNews magazine. BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. * ICT – For advertising purpose BBQfun is using local letter box, radio, and magazines. BBQfun‘s will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. Communication and team building strategies- Effective communication is essential in any workplace and is essential for building or improving business and work relationships. Team building strategies are also essential in effectively running an organisation or team. BBQfun’s objective is to create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message of BBQfun is easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods like- direct mail. BBQfun will also use ads and inserts in Brizzy magazine. The 5Cs of effective team building are- Clear expectations-If we want to implement successful team building strategy then clear expectation is very important. In a team every person knows the role they are expected to play as well as the roles of other team members. Each and every member of the team needs to understand how and where they fit in the organisational structure. Channels of communication- Team building strategy cannot achieve without open channels of communication. It involves everyone like directors, managers, team leaders and team members. It helps to create working atmosphere and encourage to employees to discuss the problems amongst themselves. Conflict resolution-When a group of people working together then differences emerge into the open. By communication they try to solve the differences. If they can’t resolve their problems without assistance then implement mediation with an impartial third party and organise a workshop on this subject. Consequences- Make sure each team member feels responsible and accountable for team achievements. Understand the individual contribution and give them appreciation if they are doing well. In this way it encourages them for individual creativity. Celebrating achievements as a team- Every employee or team member plays an important role in the success or failure of an organisation. So need to celebrate achievements as a team. Marketing mix- BBQfun’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion and customer service. Strategies for monitoring marketing activities- The marketing plan require the monitoring of all marketing activities in order to analyse their performance. Implementation strategies for effective and accurate monitoring processes need to be considered and implemented. BBQfun’s each aspect of marketing plan should be monitored and evaluate. These aspects are important to achieve goal- Timeline, Resource, Costs, sales, contacts made relationship. BBQfun‘s single objective to position BBQ as the premier outdoor –lifestyle store in the greater Brisbane area within 5 years. BBQfun wants to create customer awareness regarding their service and work toward building customer loyalty and referrals. The direct mail campaign will be away to communicate directly with the consumer in this way BBQfun create a good relationship with customers. It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. By getting feedback from these firms then changes is possible in the product. Feedback, decision making process of customers is very important aspect for the development of the product. Local business owners are often part of an informal fraternal organisation where they support each other’s business. BBQfun recently become a member of the outdoor Lifestyle Association. BBQfun’s marketing manager is responsible for marketing activities and has the authority and responsibilities over all company activities that affect customer’s satisfaction. .

To Save or Not To Save - That Is the Question Essay -- Animal Research

When you look at a bald eagle, you see how powerful and majestic this bird is, which is how many people feel about the United States; that’s why the bald eagle is our national emblem on our Great Seal. It would be a dishonor to our Nation to have such a worldwide-recognized symbol of The United States extinct, but in fact that’s exactly what almost happened. To help the bald eagle regain it’s numbers, on December 28, 1973, President Richard M. Nixon signed The Endangered Species Act. â€Å"The law established procedures for conserving plants and animals in danger of extinction and those that are threatened, or likely to become endangered in the foreseeable future (Cooper, â€Å"Endangered Species Act† 855). Since its establishment, the Endangered Species Act has been a topic of debate on whether the way the act is set up now has been worth the securing of land, including land that is privately owned, the time to research and the money that has been spen t. Once species are listed as either threatened or endangered of becoming extinct the first move is to figure out what can be done to help them. What kind of habitat does it need to thrive? Is it isolated to only a few regions of the country or widely located? Could it be introduced into new regions, whether rural or urban, and still have a chance of survival? The lands that are being protected range from mountains to national parks to any neighborhood across the country, so that the smallest plant to the largest wild animal has an environment where they can continue to thrive. Some species have been reintroduced and their populations have recovered enough to bring them out of the endangered status and off of the Endangered Species Act listing. Wolfs and grizzly bears are two out of the... ...have their valid points. The two sides need to work together discuss which animals are vital to the balance of the eco-system and which plants could help create medicine that fight illnesses like cancer. The laws also need to reflect not only the time and money involved in saving the world’s species of plants and animals but also protecting the livelihood of the populations of people who are involved in such areas. The balance between the two is possible as long as both sides work with each other not against each other. Works Cited Arrandale, Tom. "Disappearing Species." CQ Researcher 17.42 (2007): 985-1008. CQ Researcher. Web. 24 Mar. 2012. Cooper, Mary H. "Endangered Species Act." CQ Researcher 9.37 (1999): 849-64. CQ Researcher. Web. 24 Mar. 2012. ---. "Endangered Species Act." CQ Researcher 15.21 (2005): 493-516. CQ Researcher. Web. 24 Mar. 2012.

Farewell Speech for a Tenth Standard Student

Esteemed Director Sir, Principal, Teacher’s &; my junior Colleagues. Good Morning to all of you. Now it’s time for the moment in all our lives, the moment when we leave our childhood behind and step into the world to forge our own paths in life. Obviously School days are the most memorable days to everyone. I want to share my feelings and attachment with this school with all of you. Firstly, I am thankful to my parents to join me in such a wonderful School where I got the best mentors and amazing group of friends. With the collective effort of all the staff we are all shaping our future and getting ready to play our role in the society.Your kindness and caring for students is the reason that today I am willing to take any risk with smile and courage in my future journey of life. I especially want to thank all of you for the tender care and affection shown towards us. In last .. (time you spent in the school).. Years my teachers taught me several things. Thank you teache rs, for all that you have taught me – lessons that extended well beyond the four walls of a classroom, for providing me with myriad opportunities for all round development and values in life.Mere saying thanks to the teachers is not enough to express my gratitude. I promise that I will strive to be a successful citizen, so that all my teachers can proudly say that I am the product of the .. (school’s name).. team. Thank you, friends – for all the fun, the hilarious laughter and unforgettable moments shared with me. I wish my friends happy adventures, fantastic new friendships, amazing experiences in the future journey of a lifetime. All my teachers took me under their wings and I was always taken care of. Farewell to Manzanar, written by Jeanne Wakatsuki Houston, Japanese American, and James D. HoustonThis is the tough day for me to say my final goodbyes to all of you. Although we may be separated by time and distance nothing will diminish the important role of every one played in my life spent here. In future, a short walk down in to memory lane of my school days will definitely strengthen me to face any situation. All teachers &; friends kindly pardon me if anybody got hurt with my behavior during my tenure in the school. And continue to pour love and blessings towards me. Thank you and goodbye.

Anti Islam Anti Oppressive Practice Essay - 1683 Words

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These approaches draw on social activism and collective organizing as well as a sense that social services can and should be provided in ways that integrate liberatory understandings of social problems and human behaviour. As part of larger movements for social change, aop is c onstantly refining its theory and practice to address new tensions and social problems as well as underlying structural factors.’ Other hand AOP is providing social justice in structural inequalities, social division, social status, and social power. The feminist social work thinker Dominelli, L. (1998,p.24) said that –â€Å"Show MoreRelatedThe Implications For Social Work2033 Words   |  9 Pagesdifference and also discuss the implications for social work practice. 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